5 Design Tips For Your Brand

5 Design Tips For Your Brand

If your business is already established and well beyond the startup phase, then hopefully you have already mastered your branding and you regularly follow basic design principles. Unfortunately, most small businesses that I work with are far from brand mastery, and...
How To Define Your Brand’s Personality

How To Define Your Brand’s Personality

Last week, I defined the definition of a brand and what the different aspects of branding are. Specifically, I covered how to create a powerful brand promise for your company. This week, the focus will be on creating and articulating your brand’s personality. First,...
How To Create A Brand Promise

How To Create A Brand Promise

As the owner of a digital marketing firm, one thing I help businesses with is branding. While this is a normal term and practice for an experienced marketer like myself, I’ve realized that a lot of business owners are in the dark when it comes to branding. For...