It’s that time of year again when businesses are recapping what happened in 2016 and predicting what will be trending in 2017. I had the opportunity to listen to a webinar last week hosted by Hootsuite. Hootsuite is a platform for managing social media that we at TEN31 Marketing love and use on a daily basis. The webinar was titled “Social Media Trends to Put Into Practice in 2017.”
It’s a no brainer that every business should have a well thought out and strategic marketing plan put in place. It’s now that time of year where we are recapping what worked in 2016 and trying to plan ahead for what the next year will look like. It’s necessary that your business has a roadmap for your marketing, otherwise, how will you even know where you are going?
As the owner of a web design and digital marketing firm, I meet with a lot of business owners to review their websites and marketing strategies. So often, what I find is that they are unaware of how outdated, poorly designed, or difficult to navigate their websites are.
If your business does not currently have a Facebook page, then you might want to think about setting one up today. Facebook now has a mind-boggling 1.23 billion monthly active users. That’s a lot of potential customers spending time on this social network. While a Facebook business page is relatively easy to set up, finding real success with it can be a difficult task.
Over the last month, I’ve covered three key principles for successful branding: your brand promise, your brand personality, and the design of your brand. Today, I’m going to tie it all together with a fourth principle, brand consistency. Your business can have the greatest brand purpose, a unique personality, and a professional design, but if there’s no consistency among those things, then it’s all for nothing.
If your business is already established and well beyond the startup phase, then hopefully you have already mastered your branding and you regularly follow basic design principles. Unfortunately, most small businesses that I work with are far from brand mastery, and more often than not, they could hugely benefit from some design tips. Keep these five tips in mind to stay on top of your game and ensure that your company’s brand is top-notch.