3 Steps To Creating Brand Consistency

3 Steps To Creating Brand Consistency

Over the last month, I’ve covered three key principles for successful branding: your brand promise, your brand personality, and the design of your brand. Today, I’m going to tie it all together with a fourth principle, brand consistency. Your business can have the...
How To Define Your Brand’s Personality

How To Define Your Brand’s Personality

Last week, I defined the definition of a brand and what the different aspects of branding are. Specifically, I covered how to create a powerful brand promise for your company. This week, the focus will be on creating and articulating your brand’s personality. First,...
How To Create A Brand Promise

How To Create A Brand Promise

As the owner of a digital marketing firm, one thing I help businesses with is branding. While this is a normal term and practice for an experienced marketer like myself, I’ve realized that a lot of business owners are in the dark when it comes to branding. For...