Digital Marketing Solutions
The information age has drastically changed the way people request and receive information. With this change, marketers have been forced to adapt or risk getting left behind. It used to be that companies could put all their marketing dollars into print, radio, and TV ads and expect to see some ROI. Those days are gone though. Customers now have the luxury of digesting everything digitally whenever they want. Digital marketing simply refers to any marketing strategy that is done in the digital space – specifically on the internet, but also through mobile devices.
Digital Marketing Solutions Include
Pay-per-click (PPC) advertising, also known as cost per click (CPC), is an internet advertising strategy in which the advertiser only pays money for the ad when the ad is clicked by a potential customer. Furthermore, since PPC advertising is all online, it allows marketers to collect lots of real-time data in regards to who the ad is being shown to, who is engaging with the ad, and much more. Unlike traditional advertising methods (television, radio, print, etc.), PPC advertising allows you to take back control of your budget. If you run a newspaper ad for three months, you’re going to pay a set cost no matter how effective or ineffective it turns out to be. In contrast, if you run a PPC ad for three months, you will only pay when someone actually clicks on the ad. In addition, you have the advantage of seeing your analytics in real-time and being able to make changes on your ad at any time.
Retargeting, also known as remarketing, is the process of showing PPC ads to users who have already shown an interest in your business by visiting your website. Retargeting is a highly effective digital marketing strategy that allows you to put targeted ads in front of warm leads. For example, if you sell a product on your website, we can create PPC ads to show to users who have recently been on your website browsing through your products.
Diving a little deeper, we can put ads specific to certain pages that users have been visiting on your website. If you have a free consultation page on your website, we can retarget to users who have been on that page before with a free consultation PPC ad.
Social Media Advertising
The majority of consumers today are not picking up a newspaper to read on a daily basis. Because of technology, they can now get all their news on their mobile devices, as well as utilize other services which allows them to skip radio and TV commercials. This is why traditional advertising is on life support.
So where are you going to reach all of your potential customers? Social media. Nearly one third of the entire world uses social networks regularly and over 80% of American internet users have a Facebook account. By setting up PPC ads to reach your audience on their preferred social media networks, you’ll be able to get your message directly into their hands.
Email marketing has been a tried and true digital marketing strategy for years. No matter how many new social networks emerge or new technology surfaces, consumers continue to use email as a method of communication. In fact, over 72% of consumers chose email marketing as the preferred way for companies to contact them. Additionally, 60% of consumers say they would like to receive promotional emails from companies they like.
If you’re not utilizing email marketing, then you’re missing out on a lot of potential repeat business. TEN31 can help you develop a custom strategy that will work for your business. From monthly newsletters, promotional emails, and drip marketing campaigns, to email marketing funnels and marketing automation, we can find something that makes sense for you.
Let’s Talk About Your New Website
Drop us a line anytime, and we would be happy to discuss the details of your new website.