E-newsletters are a great way to maintain a relationship with your clients after they have already come and gone from your establishment. Many businesses are places that you don’t necessarily need to frequent on a regular basis – like doctors, printing companies, or car dealerships – and e-newsletters are a great way to remind your clients of your existence and keep them updated on what’s going on. And, when done correctly, it can also humanize your business. Here are three things that are must haves for your e-newsletters:

1. Include employee spotlights

Anybody can share fun facts, tips and current promotions, but your employees are unique to your business, and people like to know who they will be interacting with when they frequent your establishment. Your customers want to know who is behind your business and that you are about more than just trying to sell them something.

2. Ask for customer feedback

People want to know that their opinions matter and that you value their input. Asking for reviews in your email newsletter, while including previously good reviews, can not only allow your clients to say some great things about you, but can also open up the lines of communication.

3. Include links to your website and social media

Yes, e-newsletters are to keep your clients updated on your business, but you also want them to engage with you. Including links to not only your website, but also your social media, can allow them an even closer look at your business and will also lead to more engagement and further loyalty.

It’s so easy to fall into the trap of only sending out emails when you are offering special deals or events, but people get enough of that in their inbox with the everyday junk email. Giving your clients a behind-the-scenes look at your business through an e-newsletter can keep people coming back for more. If you need help putting together an e-newsletter for your business, then contact us today to start a conversation.