Oftentimes, businesses use their various social media platforms without taking into consideration any sort of strategy. For any platform, there are statistics that can be used to factor into the best times and content to post to each specific platform. These there Instagram statistics are perfect examples of valuable information that can help further your social media presence.
1.) The best times to post on Instagram are Wednesday at 11am and Friday from 10-11am. Wednesday is the overall best day to post while Sunday sees the least amount of engagement (Sprout Social).
Now, we know that businesses post on their Instagram more than just on Wednesdays and Fridays, but it’s important to keep in mind that on those specific days, posting at 11am can get you more traction on Instagram. You should also be sure to avoid weekend posting, as you will see minimal engagement on those days. So save your best content for the weekdays and take a break from feed posts on the weekends. That’s not to say that you can’t keep posting stories throughout the weekend, since they can help you stay at the top of your followers timeline, and they can view your stories at their leisure.
2.)59% of Instagram users are under the age of 30, and more than half of the global Instagram population worldwide is aged 34 years or younger. (Statista).
What does this tell you about the majority of your followers? That you are looking at a range of followers of mostly teens to young adults. This age group is far more picky about the content that they consume, as opposed to an older generation. They’re looking for graphics that are pleasing to the eye and photos that are of good quality. They’re also more likely to view your stories regularly. So make sure you are putting out high-quality content with consistent stories.
3.) 71% of US businesses use Instagram. It surpassed Twitter in business users in 2017 (eMarketer).
This comes as no surprise, considering how easy Instagram is to use. Not only that, but it’s feed continuity, in comparison to Twitter, is much easer to understand and navigate. Instagram has also upgraded with the ability to feature sponsored ads on anybody’s feed, whether they follow you are not. This opens up a world of possibilities when it comes to reaching more people and attracting new customers. So if you’re a business and not yet using Instagram, then you’re not taking advantage of one of the easiest and free marketing tools at your disposal.
We cannot stress enough that each business is different, and what works for some may not work for others. However, these statistics are a perfect guide for where to start when you’re either starting out with your Instagram, or you just want to give your existing account a revamp.