If your business does not currently have a Facebook page, then you might want to think about setting one up today. Facebook now has a mind-boggling 1.23 billion monthly active users. That’s a lot of potential customers spending time on this social network. While a Facebook business page is relatively easy to set up, finding real success with it can be a difficult task. However, having been immersed in the evolving world of social media marketing for the last 4 years, there are a few things that I would recommend you NOT do with your business page.
A lot of business owners can fall into the trap of thinking that total number of page likes is the best benchmark for a successful page. While you do want to have a strategy in place to continuously grow your number of page likes, it’s not the holy grail of Facebook marketing. The metric you want to focus on more is the engagement. There are many successful Facebook business pages that only have a small amount of likes. They are successful because they do an amazing job at engaging with the fans they do have. Facebook is less about sales, and more about being social and building a loyal following of die hard fans.
It’s great that Facebook allows you to automate, or schedule out, all of your posts, but this doesn’t necessarily mean you should do it with everything. Remember, at the end of day, Facebook is a social platform where people go to be social. It’s very easy to recognize if a page has just been automated to post the same type of articles everyday at 7:00 a.m. You will struggle to get users engaged if that’s all you’re doing.
I can’t stress this tip enough. When a customer leaves a negative review on your Facebook page, the last thing you want to do is ignore it. If a customer was in your store or office and complaining of a negative experience they had, I doubt you would outright ignore them. Ignoring a negative review on Facebook shows the customer that you don’t care about them and they’re not worth your time to even respond. The best thing to do is always respond in a polite, compassionate way that shows the customer you genuinely value their feedback, and will do what’s needed to make things right (if necessary).
If you have any questions about using Facebook for your business, or social media marketing in general, don’t hesitate to drop us a line at firstname.lastname@example.org.