So you have great Instagram content, you post consistently, and you use all the right hashtags, but you aren’t getting much traction with your posts. What can you do to increase engagement from your following? There are several simple things that you can do to encourage more engagement from your followers on Instagram as well as to increase your following in general.
If you want others to engage with you, you first need to make sure you are engaging with the right accounts, such as your customers, followers or even the competition. There’s nothing wrong with following the competition to get inspiration from them, it can even help you stay ahead of industry changes.
Don’t treat your business account the same as your personal account. Because of Instagram’s algorithm, it doesn’t show your posts in chronological order, but rather in the order of the accounts you interact with the most. So try not to clutter up your business Instagram with personal accounts, but rather accounts that pertain to your business, like vendors or local businesses.
PRO TIP: Did you know you can follow hashtags too? Following hashtags that pertain to your business can allow you to discover some great content, new accounts, and to network with similar businesses.
User-generated content (or UGC), is the sharing of another user’s created content. You can “regram” the content that other accounts create, helping you network among other businesses and accounts – just be sure you properly credit the original creator. You can also create a hashtag that clients can use when posting about your business, so that you can engage with them and share their posts. This shows you care about what your clients are saying about your business.
Stories are the perfect way to share UGC, especially if you want to keep your Instagram timeline neater and more consistent. Stories will always appear at the top of your follower’s Instagram and will not get lost in their timeline, so it’s important to post at least one story a day. Stories can be more creative and casual, so have some fun with them! Bottom line: the more active and engaged you are on Instagram, the more you will get engagement in return. Yes, it can be time-consuming, but in the long run, to achieve a larger and more engaged following, it’s worth that time. If you need help with managing your Instagram business page or getting better engagement, then we’d love to sit down and have a conversation. Drop us a line today or send us an email directly at firstname.lastname@example.org.