As the owner of a web design and digital marketing firm, I meet with a lot of business owners to review their websites and marketing strategies. So often, what I find is that they are unaware of how outdated, poorly designed, or difficult to navigate their websites are. Whenever I examine a company’s website, I go through a thorough 25-point checklist which then grades the site based on a scale from 1-100. The majority of the time, websites I review score well under the 60% mark. If you’re wondering whether or not your website needs a facelift, here’s a list of five easy things to look for:
1. Your website is not mobile-friendly
Roughly 56% of all web traffic today is from a mobile or tablet device. It’s no longer enough just to have a website that looks good on a desktop monitor or a laptop. Your website should adjust to fit the screen sizes of all devices. This plays a huge role in a user’s impression of your business and their ability to easily navigate through your website. Additionally, Google will actually penalize you for having a website that is not mobile-friendly.
2. Your website does not have a CMS
A CMS (content management system) is a system that allows you to easily make edits on your website without having to change any code. Some of the most popular CMS platforms are WordPress, Magento, and Drupal. At TEN31, we prefer to use WordPress. A CMS will save you time and money, because instead of having to pay a developer every time you need a simple change, you can just go in and make the update yourself.
3. Your website has way too much text
We live in a Twitter world where nobody wants to read five paragraphs of text on every page of your site. Your site should have a good balance of headings, icons, images, videos, and short sentences that get to the point. A lot of times I will see companies just overload their site with text and keywords with the hope of being ranked higher on search engines, but there is a fine balance here. A lot more goes into SEO than just having keywords and a lot of content. Your content should ultimately be written with the end user in mind.
4. Your website is difficult to navigate
In six seconds or less, a new visitor to your website should be able to understand what your company does and the benefit your service or product provides. They should also be able to easily find their way around the site. If they can’t figure out how to navigate the site, they will leave and go elsewhere. In addition, you want to make sure your site has clear CTAs (calls-to-action).
5. Your website is nowhere to be found
This is one of the most common themes I come across when reviewing a company’s website. They’ve had a website up for a several months, or even several years, but when you do a search for their business the site is nowhere to be found. A lot of times, companies don’t realize that just because you got a website built, doesn’t mean that people will automatically be able to find it. SEO (search engine optimization) is an additional service and an ongoing strategy that will help your website get found, not just launching a site and then being done with it.
If any of these five topics stood out to you while reading, then it’s probably time to sit down and allow a professional to do a thorough review and give you some honest feedback on the health of your website. If you’d like TEN31 Marketing to perform a free review of your website, email us at firstname.lastname@example.org and we’ll be in touch with you within 24-48 hours.