One of the biggest things that 2020 reminded us of was the scarcity of time. Whether it’s with our loved ones or in our businesses, we must use the time we have to our fullest potential.
As a business owner, you are doing that every single day. You’re simultaneously impacting the people and community around you, while also building something to leave for future generations. But as you continue to grow and scale your business, a question that will soon arise is; “Should I outsource my marketing efforts now, or should I hire someone internally?” If you’ve ever asked yourself this question or perhaps you’re starting to think about this very question right now, here’s what we know.
As a business owner, we know cost savings is one of your biggest priorities. If you’re considering hiring a full-service, in-house marketing team, that would normally consist of a team of between three and eight people. A full-service marketing agency usually has a combination of account managers, content writers, email marketing specialists, SEO specialists, graphic designers, developers, PPC managers, and social media managers. Annual costs for hiring a full-service team like this one could mean spending upwards of $600,000 or more. Not only would you have to factor in hiring costs, but then their salaries afterward. This route can get very expensive very fast. The advantage of a marketing agency is that they can work within your specified budget, while you still gain access to expert marketers.
Not only will you not have to worry about any aspect of marketing your business yourself anymore, but you also won’t have to go through the very timely process of hiring new employees. This combination allows you to save time on tedious tasks and get back to growing and scaling your business!
As previously mentioned, when hiring a marketing agency you have a combination of specialists within the marketing field at your disposal. These people are experts in their field and are able to give your marketing efforts the time and attention they deserve while you focus on other aspects of your business.
The beauty of outsourcing your marketing department is that you can have them as involved or not as involved as you want them to be. A marketing agency will typically have some sort of structure of what services they have to offer your business, but they are often able to customize your experience to fit your business. Therefore, if you are looking for a long-term or short-term service, they are there to help you in whatever capacity you may need.
Along with providing your business with quality social media posts, email campaigns, advertisements, and website designs, marketing agencies know the ins and outs of reading the data behind all of your marketing efforts that can otherwise be overwhelming or perhaps even overlooked by a busy business owner. These experts are able to read, assess, and then communicate their results with you, and continue to improve their unique strategy for your business.
Outsourcing your marketing department is a big decision. We understand that making the leap is a big one, but once you make it you will be able to go back to running your business and focus on what is truly important in your life; making an impact with the successful business you created! Contact us today if you’re ready to make that leap, and we’ll guide you through the entire process.