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3 Steps To Creating Brand Consistency

3 Steps To Creating Brand Consistency

Over the last month, I’ve covered three key principles for successful branding: your brand promise, your brand personality, and the design of your brand. Today, I’m going to tie it all together with a fourth principle, brand consistency. Your business can have the greatest brand purpose, a unique personality, and a professional design, but if […]

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How To Define Your Brand’s Personality

How To Define Your Brand’s Personality

Last week, I defined the definition of a brand and what the different aspects of branding are. Specifically, I covered how to create a powerful brand promise for your company. This week, the focus will be on creating and articulating your brand’s personality. First, to help better understand what I mean by brand personality, let’s […]

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How To Create A Brand Promise

How To Create A Brand Promise

As the owner of a digital marketing firm, one thing I help businesses with is branding. While this is a normal term and practice for an experienced marketer like myself, I’ve realized that a lot of business owners are in the dark when it comes to branding. For starters, they’re not even sure exactly what […]

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5 Ways To Stay Focused At Work During The Holidays

5 Ways To Stay Focused At Work During The Holidays

Holiday parties, Christmas shopping, making travel plans. These are just a few things that fill up our schedule as December 25th quickly approaches. With all the hustle and bustle of the holiday season, it’s likely that you’ll be tempted to slack off at work as your mind wanders to other places. We all want to […]

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Top 3 Reasons To Outsource Your Marketing

Top 3 Reasons To Outsource Your Marketing

In my time working at a business coaching firm I noticed one overarching theme: small business owners are extremely busy. In addition to being the leader, they often wear many other hats – the marketing hat, the sales hat, the accounting hat, etc. While this may be necessary as business owners are starting out, at […]

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Advertising Strategy Made Simple

Advertising Strategy Made Simple

In today’s world of advertising, we often find the most popular advertising strategy to be one that uses humor. Other than funny ads, most people think that in order to create a good ad it must be well written or visually dramatic. While these things are important, the truth is, the most successful ads produce […]

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