As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same?  Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving.  Blogs are a long-term lead generation […]

One of the biggest things that 2020 reminded us of was the scarcity of time. Whether it’s with our loved ones or in our businesses, we must use the time we have to our fullest potential. As a business owner, you are doing that every single day. You’re simultaneously impacting the people and community around […]

If you haven’t made a mistake within a beautifully crafted email campaign are you even a marketer? I know we’re all professionals here, but we’re also human. Silly mistakes, grammatical errors, and broken links happen more often than not, but we must ensure that we keep these mistakes from leaking through to the final email. […]

Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, “Well this all sounds great, but how do I actually create a hashtag strategy?”  That’s why we thought it would be beneficial to break […]

To start things off, what are hashtags?  What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]

The new year buzz may be over, but the significance of your business’ marketing plan still stands.  A marketing plan ensures that your business’ thoughts become goals, and those goals become a reality for your business. Think of this plan as a road map for your business. A road map that directs and guides your […]