As a digital marketing company, one of the services we provide to our clients is email marketing. Email marketing is a crucial part of any business’s digital marketing strategy. The first step to developing successful email marketing is developing your email list. Each of our client’s email lists vary in size, and it is our […]
![Social Media: Separating Business From Personal [Part 2]](https://www.ten31marketing.com/wp-content/uploads/2022/02/social-media-separating-business-from-personal-part-2.png)
Let’s pick back up where we left off from part 1. If you haven’t had a chance to read the first part to this blog post, you can read it here – Social Media: Separating Business From Personal [Part 1]. I explained a little bit about why we see this as an issue for businesses. […]
![Social Media: Separating Business From Personal [Part 1]](https://www.ten31marketing.com/wp-content/uploads/2022/02/social-media-separating-business-personal-1.png)
Many times, when we start taking over social media accounts for clients, there is a lot of cleaning up to do. One of our first tasks is to clean up the brand and provide clarity across all channels to ensure the business is being represented professionally and accurately. In our experience, there hasn’t been much […]
It’s that time of year again when businesses are recapping what happened in 2016 and predicting what will be trending in 2017. I had the opportunity to listen to a webinar last week hosted by Hootsuite. Hootsuite is a platform for managing social media that we at TEN31 Marketing love and use on a daily […]
It’s a no brainer that every business should have a well thought out and strategic marketing plan put in place. It’s now that time of year where we are recapping what worked in 2016 and trying to plan ahead for what the next year will look like. It’s necessary that your business has a roadmap […]
As the owner of a web design and digital marketing firm, I meet with a lot of business owners to review their websites and marketing strategies. So often, what I find is that they are unaware of how outdated, poorly designed, or difficult to navigate their websites are. Whenever I examine a company’s website, I […]
If your business does not currently have a Facebook page, then you might want to think about setting one up today. Facebook now has a mind-boggling 1.23 billion monthly active users. That’s a lot of potential customers spending time on this social network. While a Facebook business page is relatively easy to set up, finding […]
Over the last month, I’ve covered three key principles for successful branding: your brand promise, your brand personality, and the design of your brand. Today, I’m going to tie it all together with a fourth principle, brand consistency. Your business can have the greatest brand purpose, a unique personality, and a professional design, but if […]
Last week, I defined the definition of a brand and what the different aspects of branding are. Specifically, I covered how to create a powerful brand promise for your company. This week, the focus will be on creating and articulating your brand’s personality. First, to help better understand what I mean by brand personality, let’s […]
As the owner of a digital marketing firm, one thing I help businesses with is branding. While this is a normal term and practice for an experienced marketer like myself, I’ve realized that a lot of business owners are in the dark when it comes to branding. For starters, they’re not even sure exactly what […]
