Brand Strategy

Stand out from the crowd and become the only choice.

Your brand is much more than just a logo or style guide. It's more than what you say it is. Your brand is the perception that other people have about you. Many times, there's a significant gap between how companies view themselves and how other people view them. With that in mind, we've created a 5-step brand strategy process that sets your brand up for lasting growth and success.

Our 5-Step Process

Brand Foundation

Get crystal clear on your brand's purpose, positioning, messaging, and long term goals.

Brand Personality

Develop your brand's personality and how it will be communicated both internally and externally.

Market Research

Through in-depth research, learn about your ideal customers and their behavior, as well as analyzing your top competitors.

Gap Analysis

Identify the market gaps between how you're perceived today and how you want to be perceived.

Brand Roadmap

Get the roadmap to bring your brand to life with a 12-month marketing plan to reach your goals.

Above: Brand Strategy Testimonial Video

FAQs

Every business needs a brand strategy. It’s way more than just a “plan” or a “tactic,” it’s the engine that drives your business forward and mobilizes you for long-term success. 

Depending on the package you choose, we’ll schedule two to four 2-hour strategy sessions. These can be completed in person or over Zoom. During the sessions, we’ll take you through each step and facilitate exercises that build upon one another. In between the sessions, we’ll go back and get to work on your deliverables. At the end of the process, you’ll have a comprehensive brand strategy to execute upon.

We recommend that the owner and leadership team attend and participate in the sessions, if possible. Additionally, it’s helpful to include a variety of staff from different departments (i.e. customer service, sales, marketing).

For the starter package, the process typically typically takes 4-6 weeks.

For the premium package, the process usually takes 6-8 weeks.

For the elite package, the process typically takes 8-12 weeks.

Regardless of company size, a brand strategy is necessary for business growth. We’ve worked with one-person startups to large companies that have existed for 100 years. 

If none of the packages fit your current company needs, you can schedule a call to discuss what some other options might be.

We definitely can, if needed. While some clients have an in-house team who can execute the strategy we developed on their own, others hire us to help implement their ongoing marketing efforts. Some of these services may include: 

  • Logo Design
  • Brand Design
  • Website Design
  • Website Development
  • Content Creation
  • Social Media Support
  • Creative Advertising
  • PPC Ads Management
  • Video Production
  • Ongoing Consulting