Are you a small business that wants to build connections with your customers and is looking to find your place in your community? 

Whatever industry your small business is in, building a good rapport with your customers starts with one thing: trust. 

Many small businesses overlook the benefits that a well-planned social media strategy can have towards their success. Social media gives your business a direct line to the people in your community and offers an opportunity to create and nurture relationships. Here are a few things that are essential in building a community-driven social media strategy. 

Know your audience.

If you don’t know who your content is for, it won’t resonate with anyone. First, figure out the demographics of your customer base and create a profile of an “ideal customer” to target your language and content towards. Think about what they value and how your products or services benefit them. Once you’ve done that, you’ll be able to curate content to fit their unique needs.  

Engage and interact with your audience.

Being present and active on social media is the human aspect of social media. By replying to comments, engaging with your followers, and showing the human side of your brand is what will truly connect your business to someone else’s life. This is a huge part of building your community-based brand on social media.

Create relatable and timely content.

Creating content for your business’s social media channels is what sparks any type of conversation around your business. When you post something on these channels, make sure it sparks the right conversation and at the right time. Your message should be relevant and respectful of what’s happening in the world around you. Ultimately, each piece of content you post is a reflection of your brand, so make sure it’s the right impression you want to make.

Stay on brand.

Don't try and be a business that you aren’t or jump on the latest trend if it doesn’t fit your brand. We build our traditional communities in our society around commonalities, and online communities are no different. People seek and follow your business because of the unique products, history, and values you share that they find significant to their own lives. Stay true to your brand and focus on resonating with your unique audience.

With the platforms and resources available, starting a social media page for your business is easier than ever. Although, building a strong and loyal fan base around your brand on social media is a different story. By keeping these tips in mind, getting the process started will be much easier. Just make sure to remind yourself that social media is a long-term game. Start by creating a connection, then a conversation, build trust, and by then, you will be on your way to fostering a raving community around your brand on social media!