Posts in Category - Branding

Are Blogs Dying?

Are Blogs Dying?

As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same?  Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving.  Blogs are a long-term lead generation […]

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How the Digital Era is Changing Logos

How the Digital Era is Changing Logos

New year, new you? For most of us, we may just be trying to eat healthier or perhaps get a fresh haircut, but these corporate giants are coming into the new year with many changes. Companies like General Motors, Kia, and even the CIA are switching their logos and even doing a complete brand redesign.  […]

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How to Make Your Brand Stand Out on Instagram

How to Make Your Brand Stand Out on Instagram

Instagram has become the favorite social network of many, and, as a result of its popularity, it has become a major platform for marketing opportunities. 80% of Instagram users report that they’ve made a purchase on something they discovered while using the platform, and 200 million users visit at least one business profile a day. […]

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How a Professional, Well-Done Website Helps Your Business

How a Professional, Well-Done Website Helps Your Business

Having a good-looking, easy-to-navigate website is imperative to digital marketing success. Your business’s website is where your potential customers will land, and if it isn’t well-done, your customers or patients are less likely to interact with your business. There is a plethora of benefits you gain from improving your website. It’s easy to reflect your […]

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Rebranding Your Business In 2020

Rebranding Your Business In 2020

It’s a new year – a time for resolutions, change and a fresh start. As a business owner, you might be itching for change, big or small, whether it be new marketing tactics or a whole new look. Here are a few important tips to remember when you’re considering rebranding your company. 1. Rebrand for […]

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Creating The Perfect Company Logo

Creating The Perfect Company Logo

Let’s talk about designing a logo for your company – sure, it would be great if every company could afford quality, professional logo and brand design, but that’s just not in the budget for everyone, especially smaller start-ups. But, there are ways to create a quality logo for your company, that won’t break the bank […]

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