Posts in Category - Branding

How Color Affects Every Aspect of Your Branding

How Color Affects Every Aspect of Your Branding

When a potential customer comes across your brand, the first thing that they probably see is your logo. From the combination of the design, to the wording itself, and to, of course, the color, your logo is the first impression you are giving the world.  According to research done by the digital marketing company, WebPageFX, […]

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Are Blogs Dying?

Are Blogs Dying?

As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same?  Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving.  Blogs are a long-term lead generation […]

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How the Digital Era is Changing Logos

How the Digital Era is Changing Logos

New year, new you? For most of us, we may just be trying to eat healthier or perhaps get a fresh haircut, but these corporate giants are coming into the new year with many changes. Companies like General Motors, Kia, and even the CIA are switching their logos and even doing a complete brand redesign.  […]

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How a Professional, Well-Done Website Helps Your Business

How a Professional, Well-Done Website Helps Your Business

Having a good-looking, easy-to-navigate website is imperative to digital marketing success. Your business’s website is where your potential customers will land, and if it isn’t well-done, your customers or patients are less likely to interact with your business. There is a plethora of benefits you gain from improving your website. It’s easy to reflect your […]

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Rebranding Your Business In 2020

Rebranding Your Business In 2020

It’s a new year – a time for resolutions, change and a fresh start. As a business owner, you might be itching for change, big or small, whether it be new marketing tactics or a whole new look. Here are a few important tips to remember when you’re considering rebranding your company. 1. Rebrand for […]

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Creating The Perfect Company Logo

Creating The Perfect Company Logo

Let’s talk about designing a logo for your company – sure, it would be great if every company could afford quality, professional logo and brand design, but that’s just not in the budget for everyone, especially smaller start-ups. But, there are ways to create a quality logo for your company, that won’t break the bank […]

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Branding On A Budget

Branding On A Budget

The key to a strong brand is consistency. From messaging to graphic design, a strong brand should be consistent across all forms of marketing. As digital marketers, we believe in the power of a strong brand and as a small business we also understand that budgets can be tight. Branding is extremely important but does […]

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3 Steps To Creating Brand Consistency

3 Steps To Creating Brand Consistency

Over the last month, I’ve covered three key principles for successful branding: your brand promise, your brand personality, and the design of your brand. Today, I’m going to tie it all together with a fourth principle, brand consistency. Your business can have the greatest brand purpose, a unique personality, and a professional design, but if […]

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How To Define Your Brand’s Personality

How To Define Your Brand’s Personality

Last week, I defined the definition of a brand and what the different aspects of branding are. Specifically, I covered how to create a powerful brand promise for your company. This week, the focus will be on creating and articulating your brand’s personality. First, to help better understand what I mean by brand personality, let’s […]

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How To Create A Brand Promise

How To Create A Brand Promise

As the owner of a digital marketing firm, one thing I help businesses with is branding. While this is a normal term and practice for an experienced marketer like myself, I’ve realized that a lot of business owners are in the dark when it comes to branding. For starters, they’re not even sure exactly what […]

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