Posts in Category - Business

How to (Continue) Working From Home Like a Pro

How to (Continue) Working From Home Like a Pro

It’s official. Many of us non-essential workers have been officially working remotely for over a year now.  This mile marker is one none of us saw coming. Although, when it comes to working from home, do we really want it to end? According to the Pew Research Center, they surveyed over 10,000 U.S. adults and […]

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3 Reasons Why Your Email List Is Your Secret Weapon (Or Should Be)

3 Reasons Why Your Email List Is Your Secret Weapon (Or Should Be)

Do you want instant access to the one place where all of your customers are? If you’re a business owner, your initial reaction is probably, “absolutely, yes!”  The one place where all your customers are is on their phones. And the thing that connects their apps, accounts, and other services, is their email address. With […]

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Social Media Advertising is the Future of Advertising

Social Media Advertising is the Future of Advertising

Social media advertisements can date back to the early 2000s, and advertisers around the world have been creating and using them ever since. Although, as an entrepreneur or small business owner, are you? Taking on traditional advertising as a business owner can be overwhelming enough, but then add in social media management and social media […]

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Are Blogs Dying?

Are Blogs Dying?

As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same?  Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving.  Blogs are a long-term lead generation […]

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5 Reasons Why You Should Be Outsourcing Your Marketing Department

5 Reasons Why You Should Be Outsourcing Your Marketing Department

One of the biggest things that 2020 reminded us of was the scarcity of time. Whether it’s with our loved ones or in our businesses, we must use the time we have to our fullest potential. As a business owner, you are doing that every single day. You’re simultaneously impacting the people and community around […]

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Why You Should Integrate Hashtags Into Your Social Media Strategy: Part 1

Why You Should Integrate Hashtags Into Your Social Media Strategy: Part 1

To start things off, what are hashtags?  What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]

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