Email etiquette is a small thing that goes a long way in the business world. Whether you’re in a corporate setting, running your own business, or somewhere in between, learning and then executing a professional email can set you apart from other partners, prospects, and/or clients. When you sit down to write an email, erring […]
Do you want instant access to the one place where all of your customers are? If you’re a business owner, your initial reaction is probably, "absolutely, yes!" The one place where all your customers are is on their phones. And the thing that connects their apps, accounts, and other services, is their email address. With […]
If you haven’t made a mistake within a beautifully crafted email campaign are you even a marketer? I know we’re all professionals here, but we’re also human. Silly mistakes, grammatical errors, and broken links happen more often than not, but we must ensure that we keep these mistakes from leaking through to the final email. […]
Email touches on many facets of people’s lives. They use it for school, work, bills, or even retail. In addition, HubSpot reports the email marketing has the highest return on investment for small businesses. Emails come in different shapes and sizes, and it’s important you’re choosing the right approach for each email in order to achieve […]
In the past few years, content has shifted from being mobile-friendly to mobile-first. This is due to a combination of things, but mainly it’s just caused by the popularity and expanding technology in mobile devices. For example, in the U.S. adults average over 3.5 hours a day on their mobile devices. That means if you […]
Many small businesses overlook email marketing because they don’t want to seem annoying or intrusive, but the reality is if you’re not taking advantage of email marketing, you’re doing a business a disservice. Here’s why: 1. Over half of the internet’s users check their email before doing anything else online If you want to get […]
It’s easy to fall into a rut with your social media scheduling and content, and email marketing is no different. Here are a few tips for creating a successful email marketing strategy for the new year. 1. Create Tailored Emails For A Smaller Audience We know it’s often easier and more efficient to just send […]
With the new year coming up soon, it’s not only the perfect time to reevaluate your marketing strategies, but to also brainstorm new ways to increase your growth of both followers and engagement. Here are a few ideas to get you going with some new strategies for the new year. 1. Exclusive deals and giveaways […]
E-newsletters are a great way to maintain a relationship with your clients after they have already come and gone from your establishment. Many businesses are places that you don’t necessarily need to frequent on a regular basis – like doctors, printing companies, or car dealerships – and e-newsletters are a great way to remind your […]
Before jumping into the fun and exciting world of digital marketing and entrepreneurship, I worked for corporate America. Needless to say, it’s been an interesting and challenging transition going from working for a corporate company with thousands of employees to starting your own business from scratch. One of the things that continues to stand out […]
