Posts in Category - Facebook

Facebook Changes Parent Company Name to Meta

Facebook Changes Parent Company Name to Meta

As if Facebook didn’t have enough news coverage last month, during the last week of October they changed their parent company name to Meta.  So, why a sudden rebrand? What does it mean for the future of Facebook? Most importantly, what does it mean for the users of the various social media platforms that Facebook […]

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How to Take Advantage of All of Facebook's Tools for Your Business

How to Take Advantage of All of Facebook's Tools for Your Business

In only one year of Facebook’s creation, the site had over 1 million users. With Zuckerberg originally creating it for his fellow Harvard students, it may have not started with businesses in mind. Now, Facebook is an incredible place to connect, interact, and advertise to your prospective and current customers. Here’s how we advise our […]

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Social Media Trends to Expect in 2021

Social Media Trends to Expect in 2021

This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that caused people to stop in their tracks at the news. As we move forward and push for a return to the normalcies of everyday life, brands will have to adjust their social media strategies to appeal to […]

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Different Types of Facebook Posts and How to Use Them

Different Types of Facebook Posts and How to Use Them

One of the first things many businesses do when building an online presence is create and organize their Facebook page, but once that’s done, many of them don’t utilize the different tools that Facebook provides them. There are a handful of different features that you can add to Facebook posts, and they each bring something […]

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Getting the Most Out of Your Social Media Advertising

Getting the Most Out of Your Social Media Advertising

If there’s one thing that business owners are wary of dipping their marketing budget into, it’s paid social ads. Many small businesses and practices don’t recognize the opportunities and benefits offered by paid social media, but the truth is that organic reach alone isn’t going to make a meaningful impact on your business. With the […]

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Why Your Content Should Always Be Optimized for Mobile

Why Your Content Should Always Be Optimized for Mobile

In the past few years, content has shifted from being mobile-friendly to mobile-first. This is due to a combination of things, but mainly it’s just caused by the popularity and expanding technology in mobile devices. For example, in the U.S. adults average over 3.5 hours a day on their mobile devices. That means if you […]

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5 Facebook Stats Business Owners and Marketers Need to Know

5 Facebook Stats Business Owners and Marketers Need to Know

There are countless channels and platforms that marketers and business owners can use to reach their audience, and more are popping up all the time. Facebook is by far the biggest of all the social networks, and it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. So, here are 5 […]

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4 Ways to Easily Generate Social Content

4 Ways to Easily Generate Social Content

In the age of social media, having diverse and engaging content is the most important part of your social media strategy, but creating that content can be the most challenging part. Not everyone has the time to sit down and brainstorm different content ideas, so how can you come up with quality content that attracts […]

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How You Can Use Social Media to Strengthen Your Presence in the Community

How You Can Use Social Media to Strengthen Your Presence in the Community

Many small businesses and practitioners overlook the benefits that a well-planned social media strategy can have towards their success. Social media gives your business a direct line to the people in your community and offers an opportunity to create and nurture relationships. Here are a few things that are essential in building your social media strategy.  […]

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How To Create A Stand-Out Event On Facebook

How To Create A Stand-Out Event On Facebook

We know that so many social media platforms seem to offer the same things under the guise of different names and slightly different formats. But there is one thing that Facebook has that most platforms do not – the ability to create and share events. Creating a Facebook event for anything that is going on […]

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