Instagram Stories are a great way to engage your audience in a less formal way than traditional posts. Instagram Stories may technically be an “old feature,” but the updates that Instagram has made to them allow them to continue to be an asset in organically growing on the platform.
The Instagram game is more intense today than ever before. With over 500 million active users each today (and growing), your feed has to be more curated, thought out, and aesthetically pleasing to gain any traction on the growing platform. Here are a few of the tips that we live by when we are managing […]
Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, “Well this all sounds great, but how do I actually create a hashtag strategy?” That’s why we thought it would be beneficial to break […]
To start things off, what are hashtags? What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]
As we continue into the new year, Instagram’s last few updates of 2020 posed some interesting opportunities for small businesses. Being able to implement any of the various social media updates into your social media strategy is key when it comes to keeping your strategy fresh and as up to date with the algorithm as […]
This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that caused people to stop in their tracks at the news. As we move forward and push for a return to the normalcies of everyday life, brands will have to adjust their social media strategies to appeal to […]