“How many hashtags should I use on Instagram?” This is a question that has been asked many times before and has been an ongoing debate for years now. With Instagram allowing you 30 hashtags per post, should you use all of them or only a few? Well, Instagram’s creators account recently put the debate to […]
October was a roller coaster of a month for Instagram. From the unusual outages at the beginning of the month to new features rolling out what seemed like every day, it was almost impossible to keep up. Therefore, here are some of the new updates, changes we’ve been waiting years for, and some things you […]
In years past, conversations around the Instagram algorithm consisted of a lot of hearsay and not much data. Although recently, Instagram has provided more and more insight into how the algorithm itself actually works. This allows personal, business, and creator accounts to have a better understanding of what the algorithm is and how to work […]
It seems like Instagram is always upping their game and producing a new feature that is more hip than the one before. On August 2, 2016, the Instagram Story was born to combat the similar feature popularized by Snapchat. Since the creation of the IG Story, so much has changed and even more features have been […]
We are well into 2021 and Instagram’s updates and features are changing faster than ever before. With new competition entering the market and users dialing into what’s trending, Instagram is making quick pivots to keep up. This can be fun and exciting for the average user, but as a business owner, it may seem more […]
The Instagram game is more intense today than ever before. With over 500 million active users each today (and growing), your feed has to be more curated, thought out, and aesthetically pleasing to gain any traction on the growing platform. Here are a few of the tips that we live by when we are managing […]
Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, "Well this all sounds great, but how do I actually create a hashtag strategy?" That’s why we thought it would be beneficial to break […]
To start things off, what are hashtags? What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]
As we continue into the new year, Instagram’s last few updates of 2020 posed some interesting opportunities for small businesses. Being able to implement any of the various social media updates into your social media strategy is key when it comes to keeping your strategy fresh and as up to date with the algorithm as […]
This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that caused people to stop in their tracks at the news. As we move forward and push for a return to the normalcies of everyday life, brands will have to adjust their social media strategies to appeal to […]
