Do you want instant access to the one place where all of your customers are? If you’re a business owner, your initial reaction is probably, "absolutely, yes!" The one place where all your customers are is on their phones. And the thing that connects their apps, accounts, and other services, is their email address. With […]
Social media advertisements can date back to the early 2000s, and advertisers around the world have been creating and using them ever since. Although, as an entrepreneur or small business owner, are you? Taking on traditional advertising as a business owner can be overwhelming enough, but then add in social media management and social media […]
The Instagram game is more intense today than ever before. With over 500 million active users each today (and growing), your feed has to be more curated, thought out, and aesthetically pleasing to gain any traction on the growing platform. Here are a few of the tips that we live by when we are managing […]
As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same? Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving. Blogs are a long-term lead generation […]
One of the biggest things that 2020 reminded us of was the scarcity of time. Whether it’s with our loved ones or in our businesses, we must use the time we have to our fullest potential. As a business owner, you are doing that every single day. You’re simultaneously impacting the people and community around […]
If you haven’t made a mistake within a beautifully crafted email campaign are you even a marketer? I know we’re all professionals here, but we’re also human. Silly mistakes, grammatical errors, and broken links happen more often than not, but we must ensure that we keep these mistakes from leaking through to the final email. […]
Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, "Well this all sounds great, but how do I actually create a hashtag strategy?" That’s why we thought it would be beneficial to break […]
To start things off, what are hashtags? What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]
The new year buzz may be over, but the significance of your business’ marketing plan still stands. A marketing plan ensures that your business’ thoughts become goals, and those goals become a reality for your business. Think of this plan as a road map for your business. A road map that directs and guides your […]
New year, new you? For most of us, we may just be trying to eat healthier or perhaps get a fresh haircut, but these corporate giants are coming into the new year with many changes. Companies like General Motors, Kia, and even the CIA are switching their logos and even doing a complete brand redesign. […]
