As we continue into the new year, Instagram’s last few updates of 2020 posed some interesting opportunities for small businesses. Being able to implement any of the various social media updates into your social media strategy is key when it comes to keeping your strategy fresh and as up to date with the algorithm as […]
2020 made most of our world stand still and allowed us to realize what is truly important to us. It ultimately gave us the gift of time and let us reflect on our priorities. As we are well into week one of 52 in 2021, I think it is safe to say that most people’s […]
This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that caused people to stop in their tracks at the news. As we move forward and push for a return to the normalcies of everyday life, brands will have to adjust their social media strategies to appeal to […]
In the past few years, content has shifted from being mobile-friendly to mobile-first. This is due to a combination of things, but mainly it’s just caused by the popularity and expanding technology in mobile devices. For example, in the U.S. adults average over 3.5 hours a day on their mobile devices. That means if you […]
Did you know that a post on Instagram can generate over 4x as many interactions compared to Facebook? Furthermore, Instagram is the most popular social network among American teens, and 37% of American adults use it, and it’s continuing to be one of the most important digital platforms for brands. Here are a few more […]
In addition to the many inconveniences brought by COVID-19, most in-person events have had to be canceled, rescheduled, or moved online. This puts business owners, marketers, and other organizations in the unique situation of having to put on virtual events like graduation ceremonies, conferences, and even charity events. Here are a few tips on how […]
When it comes to content, video is king. Engaging and easily digestible, it’s not hard to see why video is so popular these days. And when thinking of the power of video as a marketing tool, video is unmatched and is crucial to a successful digital marketing strategy. Video is versatile There are plenty of […]
It feels like Google has been around forever. That’s largely because they’ve so strongly cornered the search engine market that “Google it” has become the term for looking something up online, whether you’re actually using Google or not. But these days Google is so much more than just a search engine. Sure, most of it still involves […]
Many small businesses and practitioners overlook the benefits that a well-planned social media strategy can have towards their success. Social media gives your business a direct line to the people in your community and offers an opportunity to create and nurture relationships. Here are a few things that are essential in building your social media strategy. […]
Many small businesses overlook email marketing because they don’t want to seem annoying or intrusive, but the reality is if you’re not taking advantage of email marketing, you’re doing a business a disservice. Here’s why: 1. Over half of the internet’s users check their email before doing anything else online If you want to get […]
