Whether you’re a private practice, local retailer, or a family-owned restaurant, you’ve had to adjust the way your business operates during this pandemic, but have you adjusted your marketing and messaging? If you haven’t, you should. Here are a few tips on what steps you can take to make sure your customers or patients are […]
It’s a new year – a time for resolutions, change and a fresh start. As a business owner, you might be itching for change, big or small, whether it be new marketing tactics or a whole new look. Here are a few important tips to remember when you’re considering rebranding your company. 1. Rebrand for […]
Technology and social media is constantly changing and growing because people are constantly changing and growing. In turn, your marketing strategy should never stay static, but should always be changing with the times. Here are a few reasons why recording and analyzing your statistics are important. 1. Gives a thorough overview of each month For […]
It’s easy to fall into a rut with your social media scheduling and content, and email marketing is no different. Here are a few tips for creating a successful email marketing strategy for the new year. 1. Create Tailored Emails For A Smaller Audience We know it’s often easier and more efficient to just send […]
With the new year coming up soon, it’s not only the perfect time to reevaluate your marketing strategies, but to also brainstorm new ways to increase your growth of both followers and engagement. Here are a few ideas to get you going with some new strategies for the new year. 1. Exclusive deals and giveaways […]
“What the new year brings to you will depend a great deal on what you bring to the new year.” – Vern McLellan Can you believe that the year 2020 is fast-approaching? With a new year comes new goals, and that should be no different for your marketing strategy. There’s nothing wrong with the tried […]
We talk a lot about everything you should do to help you succeed with your social media strategy, but that doesn’t mean there aren’t some things that should be avoided. 1. Lack of Social Media Policy A social media policy should be the first thing that a company puts in place when beginning their social media […]
Nothing humanizes a business more than acknowledging and celebrating holidays with your clients and followers. Who doesn’t love getting into the holiday spirit? So why not take advantage of the holidays and incorporate them into your marketing strategy? Here are a few fun and easy ideas of how to bring the holiday spirit into your […]
That is the question. I understand the irony of writing about a blog within a blog, but blogs should be a relevant and regular part of your marketing strategy. Consistent blogging shows that you know what you’re talking about, can benefit your SEO and provides you with social media content. When blogging, make sure that you […]
Unless you are a larger company with a department specifically devoted to marketing, you probably don’t think as much about your business’s marketing as you should. HubSpot recently posted some stats that really show the effectiveness and reach that social media has: “It took 38 years before 50 million people gained access to radios. It […]
