When you are faced with any sort of problem or difficulty, and you are unsure of how to solve it, what is the first thing you do? If your answer is “Google it,” join the club. According to HubSpot, “89% of B2B buyers and 81% of online shoppers do the same.” This makes your website’s […]
To start with the basics, SEO stands for Search Engine Optimization and refers to the techniques and strategies that allow your website to rank higher in search engines. When your website ranks higher within search engines, you appear before other websites showing up in those searches, and that gives your business a greater opportunity to […]
As social media continues to shift and new platforms come into play as fast as they die, are blogs one and the same? Blogging first started in the late ’90s and has built popularity over the last two decades. With the changing times, blogs aren’t dying, they are evolving. Blogs are a long-term lead generation […]
A question we get asked quite frequently is, “How do I get more people to visit my website?” This question will continue to stand the test of time and will frustrate many business owners and perhaps even veteran marketers from time to time. But the key to this question is to go back to the […]
Blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel, just like social media, direct mail, or email marketing, that helps support business growth. At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and […]
At its core, SEO, or Search Engine Optimization, focuses on nothing else but expanding a company’s visibility in the organic search results. SEO determines where your page shows up in search engine rankings. Search engines have a single goal. They aim to provide users with the most relevant answers or information. Search engine algorithms choose pages that […]
