Posts in Category - Social Media

5 Ways to Up Your Instagram Story Game

5 Ways to Up Your Instagram Story Game

Instagram Stories are a great way to engage your audience in a less formal way than traditional posts. Instagram Stories may technically be an “old feature,” but the updates that Instagram has made to them allow them to continue to be an asset in organically growing on the platform.

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Social Media Advertising is the Future of Advertising

Social Media Advertising is the Future of Advertising

Social media advertisements can date back to the early 2000s, and advertisers around the world have been creating and using them ever since. Although, as an entrepreneur or small business owner, are you? Taking on traditional advertising as a business owner can be overwhelming enough, but then add in social media management and social media […]

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How to Create Your Brand’s Unique Instagram Aesthetic

How to Create Your Brand’s Unique Instagram Aesthetic

The Instagram game is more intense today than ever before. With over 500 million active users each today (and growing), your feed has to be more curated, thought out, and aesthetically pleasing to gain any traction on the growing platform.  Here are a few of the tips that we live by when we are managing […]

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How to Successfully Integrate Hashtags Into Your Social Media Strategy: Part 2

How to Successfully Integrate Hashtags Into Your Social Media Strategy: Part 2

Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, “Well this all sounds great, but how do I actually create a hashtag strategy?”  That’s why we thought it would be beneficial to break […]

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Why You Should Integrate Hashtags Into Your Social Media Strategy: Part 1

Why You Should Integrate Hashtags Into Your Social Media Strategy: Part 1

To start things off, what are hashtags?  What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned […]

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What Your Business Needs to Know About Instagram’s Updates

What Your Business Needs to Know About Instagram’s Updates

As we continue into the new year, Instagram’s last few updates of 2020 posed some interesting opportunities for small businesses.  Being able to implement any of the various social media updates into your social media strategy is key when it comes to keeping your strategy fresh and as up to date with the algorithm as […]

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