It’s official. Many of us non-essential workers have been officially working remotely for over a year now. This mile marker is one none of us saw coming. Although, when it comes to working from home, do we really want it to end? According to the Pew Research Center, they surveyed over 10,000 U.S. adults and […]
The Instagram game is more intense today than ever before. With over 500 million active users each today (and growing), your feed has to be more curated, thought out, and aesthetically pleasing to gain any traction on the growing platform. Here are a few of the tips that we live by when we are managing […]
One of the biggest things that 2020 reminded us of was the scarcity of time. Whether it’s with our loved ones or in our businesses, we must use the time we have to our fullest potential. As a business owner, you are doing that every single day. You’re simultaneously impacting the people and community around […]
If you haven’t made a mistake within a beautifully crafted email campaign are you even a marketer? I know we’re all professionals here, but we’re also human. Silly mistakes, grammatical errors, and broken links happen more often than not, but we must ensure that we keep these mistakes from leaking through to the final email. […]
Last week we discussed the importance of having a hashtag strategy and how your business can benefit from implementing one. If you’re an entrepreneur or small business owner you’re probably thinking, "Well this all sounds great, but how do I actually create a hashtag strategy?" That’s why we thought it would be beneficial to break […]
The new year buzz may be over, but the significance of your business’ marketing plan still stands. A marketing plan ensures that your business’ thoughts become goals, and those goals become a reality for your business. Think of this plan as a road map for your business. A road map that directs and guides your […]
A question we get asked quite frequently is, “How do I get more people to visit my website?” This question will continue to stand the test of time and will frustrate many business owners and perhaps even veteran marketers from time to time. But the key to this question is to go back to the […]
2020 made most of our world stand still and allowed us to realize what is truly important to us. It ultimately gave us the gift of time and let us reflect on our priorities. As we are well into week one of 52 in 2021, I think it is safe to say that most people’s […]
This year, consumers and brands faced a global pandemic, uncertain financial times, and a number of major events that caused people to stop in their tracks at the news. As we move forward and push for a return to the normalcies of everyday life, brands will have to adjust their social media strategies to appeal to […]
One of the first things many businesses do when building an online presence is create and organize their Facebook page, but once that’s done, many of them don’t utilize the different tools that Facebook provides them. There are a handful of different features that you can add to Facebook posts, and they each bring something […]
