One of the first things many businesses do when building an online presence is create and organize their Facebook page, but once that’s done, many of them don’t utilize the different tools that Facebook provides them. There are a handful of different features that you can add to Facebook posts, and they each bring something new to the table that your business could benefit from. Here are some examples of how you can use Facebook’s different types of posts: 

Post photos or videos

These two kinds of posts are easily the most popular, and there’s a good reason for that. They gather the most engagements. Whether you want to show off a new product or give your audience a behind-the-scenes look into your day-to-day, both of these options are great ways to do that. Video posts also perform better than static photos. So, if you have some video footage available, be sure to use it, or even record some new footage. Today’s cell phone cameras allow anyone to shoot and edit high-quality video.

Add a call to action

Facebook also lets you attach certain calls to action on your posts, such as a link to send your business a direct message or purchase gift cards this holiday season. You can also include custom links in your posts to drive traffic from your social pages to your website. Whenever you’re posting content, consider what pages relate to your content and might interest your audience, then add the corresponding links to point them in the direction you want.  

Answer some FAQs

Facebook has posts that let you host a Q&A session with your followers. Use this to urge customers to ask any questions they might have about your products, business, or COVID-19 procedures. You can also use the direct message link on certain posts that you think might pose questions to have a one-on-one discussion with a potential customer.  

Raise money for a good cause

We’re smack dab in the middle of the holiday season, which also means we’re smack dab in the middle of the giving season. Luckily, Facebook has yet another option that you can use. Facebook’s fundraiser posts allow you to link your favorite local or national nonprofit and encourage your followers to donate to whatever cause you may choose. This is a great way to engage with and encourage your community to join you in supporting charities, especially this time of year.  

With all of these different options and their ease-of-use, there’s no reason you shouldn’t be taking the time to add a little extra flair to your posts. Whether you want to engage with your community more, drive traffic, or just make your page more interesting, Facebook has plenty of tools to help you out.