As if Facebook didn’t have enough news coverage last month, during the last week of October they changed their parent company name to Meta.
So, why a sudden rebrand? What does it mean for the future of Facebook? Most importantly, what does it mean for the users of the various social media platforms that Facebook (now Meta) owns and operates?
These were all the questions swirling around in every social media manager, consumer, and business owner's mind when this news was announced to the public. To put your mind at ease: here’s all that we know and what we, as users and creators, can expect moving forward.
For the past 17 years, through every acquisition and transition, Facebook has simultaneously operated as both a social media giant and a parent company. Now, Mark Zuckerberg is looking towards the future; not only the future of social media but the future of the internet. Zuckerberg sees the growing market in artificial intelligence and believes the sci-fi term metaverse is where the future of Facebook is headed. Que the not so sudden, but sudden to us, rebrand and name change to Meta.
Mark Zuckerberg told CNBC, “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started.” As Facebook’s vision is shifting, we can probably expect to see even more changes on the social platforms we already know and love. We could also expect to see an entirely new platform, or perhaps something entirely new in and of itself.
As we saw last month on Instagram alone, the number of updates and new features were almost unheard of. As users of these various social media platforms, it is probably safe to say we can expect these kinds of changes to continue. The company has also indicated in years past that augmented and virtual reality will be a key part of its strategy in the future. Recently, the company has already ramped up its efforts in hardware, introduced a line of Portal video-calling devices, and launched the Ray-Ban Stories glasses, just to name a few.
Whether we saw these changes, updates, and new products coming, they are here now and quickly becoming a part of our reality. Therefore, as business owners, social media managers, and content creators alike, we must keep an open mind, embrace what we can, and align ourselves with others that can help brace the impacts if we aren’t skilled in a specific area. No matter the changes in the virtual world, the human connection will always prevail.