Google has become the ultimate search engine for both mobile and stationary devices. According to HubSpot, Google has over 70% of the search engine market share. So much so that “Google it” has become the term for looking something up online, whether you’re actually using Google or not. These days Google is so much more than just a search engine, especially when it comes to the number of resources it can provide for your business.
Google has a multitude of different tools that you and your business can utilize, but here are a few of the benefits that your business can’t live without.
It’s free and gives you visibility.
First of all, creating a Google My Business account is free! Google also makes it fairly easy to set up your account, so you don’t have to spend too much time on this part either. Along with these perks, GMB puts your business on a global map, literally. This allows your business so much more visibility, while also making your potential customers’ search experience that much more stress-free.
It improves your SEO.
Creating your Google My Business account with all of your business’s contact details is the first step to boosting your SEO. Once that is done, optimizing your profile (while keeping your customer in mind) with details like operating hours, website links, and pictures will create an easier experience for searchers, but will also boost your SEO.
It can easily host customer reviews.
Word of mouth is the strongest form of advertising, but customer reviews come in close behind. Searchers want to know what your business is like from people who have already experienced it. Over 70% of people won’t take action to buy a product or service, without first reading reviews. Therefore, Google Reviews acts as a great, centralized location to be able to monitor and respond to your customer's thoughts and concerns.
It allows you to analyze, measure, and track traffic.
From your Google My Business account, you also have access to Google Analytics. Google Analytics is such a powerful tool for your business because it allows you to measure traffic and track visitor behavior to determine what is and isn’t helping your website meet its goals. It also offers a wide range of visitor metrics, such as audience engagement, mobile, and social media traffic, bounce rates, and where people are coming from so you can effectively measure the success of your digital campaigns.
Google is undoubtedly the most popular search engine which makes it even more important to utilize its tools to ensure your business is seen. If you’re looking to utilize these tools and boost your site’s SEO, click here now and we would love to chat about our strategies to make that happen for your business.