Did you know that a post on Instagram can generate over 4x as many interactions compared to Facebook? Furthermore, Instagram is the most popular social network among American teens, and 37% of American adults use it, and it’s continuing to be one of the most important digital platforms for brands. Here are a few more reasons why:
Instagram boasts impressive usage stats for business pages. 63% of Instagram users log in at least once per day and 42% multiple times per day. Also, 200 million users visit at least one business profile a day. With these kinds of numbers, your business page should be posting multiple times a week.
It’s easy to communicate with consumers. Instagram is the perfect platform to try and establish a relationship between consumers and your brand. People love to comment and they love it, even more, when they get engagements from brands they follow, so be sure to reply to comments and post engaging, educational content to drive interactions and use relevant hashtags to increase your exposure!
You can be versatile with your content. When thinking about the different types of Instagram content, we usually just think of videos or still images. While these two are still the two main categories, between regular feed posts and Stories, Instagram boasts the ability to support various aspect ratios, so you can fit all kinds of different content to your page.
Pro Tip: Create a social strategy with different kinds of content, like behind-the-scenes shots, product posts, staff pictures, and more to keep your page fresh and relevant!
Instagram Stories. Did you know that one-third of the most-viewed Instagram Stories are from brands? In addition, over 500 million people use Instagram Stories every day. However, you can’t just repurpose your Instagram newsfeed posts for Stories, you’ll have to build a powerful stories strategy that involves utilizing the built-in interactive elements like location tags, polls, stickers, and so on.
As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. If you’re not using Instagram as part of your business’s marketing strategy, you’re missing out on a lot of exposure and potential interaction with consumers.