With the new year coming up soon, it’s not only the perfect time to reevaluate your marketing strategies, but to also brainstorm new ways to increase your growth of both followers and engagement. Here are a few ideas to get you going with some new strategies for the new year.
1. Exclusive deals and giveaways. Offering exclusive deals to your most loyal customers can show them how much you appreciate them, while also allowing them to have access to new deals before anyone else. Email marketing is the best way to reach those who want new information before anyone else. As for your social media followers, it never hurts to reward them for their loyalty and engagement. Giveaways are the best way to create more traffic to your social media accounts and it can reward those who already regularly engage with your business.
Pro Tip: Consider segmenting your emails to fit certain demographics and tailoring your emails specifically to each demographic. For instance, certain age groups, area codes or email domains.
2. Special customer features. People with social media generally love to be featured on other accounts – why do you think they tag or mention brands when they post about them? Taking advantage of user-generated content is a great way to make your customers feel seen and special. And a bonus, it makes for some great content. It also never hurts to reach out to your clients individually, asking to highlight or reward their patronage. People love to feel appreciated and followers love to see the real customers behind a company, as well as hear about their experiences.
Pro Tip: A regular customer spotlight is a great way to show potential customers you care and can even go a long way in increasing overall engagement.
3. Customer input and opinions. Have you ever noticed that when you ask for opinions or recommendations on your personal social media accounts, that people love to chime in with their two cents, even if you don’t know them that well? People love to give their input on everything, and chances are, the majority of your clients have something to say about your business. The best way to hear customer ideas is to create an email marketing campaign, that way you can target specific people, and they get the chance to reply directly back to you.
Pro Tip: Consider making the email look like a personal email, rather than a mass email. This can make the email feel more personal and less automated, making the customer more likely to respond.
There is never one true and right way to increase growth. It’s always going to be an uphill battle, especially with ever-changing social media outlets. But that’s not to say that you shouldn’t try your best to always be brainstorming new and different ways to make your clients feel special, and get them involved. Your customers are what drives your business, so don’t put them on the back-burner.