Search engine optimization (SEO) is the practice of getting your website to be easily found when customers are searching online for products or services that your business provides. For example, if someone is visiting Indianapolis and gets on Google to search “restaurants in Indianapolis” and your restaurant doesn’t show up, then you might as well not exist in their eyes. 93% of online experiences start with a search engine, and if your business’s website isn’t showing up in the top results on the first page, then you’re missing out on a tremendous amount of business.
As potential customers search for products and services online, they use keywords to find exactly what it is they’re looking for. This is where keyword research comes in. For any SEO strategy to work effectively, you have to know what keywords people are entering into search engines.
Before we begin creating custom content for your website, we will do an extensive amount of keyword research to determine what phrases are being entered, and how often they’re being entered, when someone is looking for the service or products your company provides. Once we’ve determined what keywords you want to rank for, we will also do a thorough side-by-side comparison of your top 3-5 competitors as well as the companies who are currently holding the top spot on Google.
On-page SEO is the process of optimizing each individual page on your website for certain keywords. A strong on-page SEO strategy begins with the source code of each page on your website and ends with the content on that page. With every website we design at TEN31, we make sure that your website has clean code as well as Google-friendly content.
Each page on your website needs to have the proper title tags, URLs, meta descriptions, and image alt text in place in order to help your company rank higher for relevant keywords and therefore drive more traffic to your website.
Once we’ve determined what keywords we want to rank for and optimized each page of your website, we will put in place a long-term content strategy. This strategy may include everything from setting up and creating regular content for a blog, eBooks, white papers, and more. Our skilled copywriters will produce keyword rich content that is optimized for search engines, but also easy to read for the users.
The content strategy will also tie into the outreach we will be doing to other companies and industry leaders to attempt to get your content placed on other websites. This leads into the next section, which is link building.
Link building is the crucial part of an SEO strategy that focused on getting external pages across the web to link to different pages on your website. This is an ongoing process that takes a lot of time and effort. Our team will perform all the necessary outreach to other websites to begin building relationships and finding opportunities for creating backlinks.
Not all links that point to your website are of equal value. For example, a link from The New York Times will provide a much higher impact than a link from a newly built website or a lesser known business.