Social media advertisements can date back to the early 2000s, and advertisers around the world have been creating and using them ever since. Although, as an entrepreneur or small business owner, are you?
Taking on traditional advertising as a business owner can be overwhelming enough, but then add in social media management and social media advertisements on top of it; it can often seem like too much to bear. If this is something you’re currently contemplating, here are just a few of the many benefits of running social media advertisements!
Social media ads are cost-effective
This is where most business owner’s thoughts immediately go, and the answer is yes – running social media ads is very cost-effective compared to traditional advertisements like billboards or tv ads. You can spend just five dollars a day on a social media ad and reach anywhere from 1,000-3,000 people per day, depending on who your target audience is. Therefore, if you were just to run a social media ad campaign on Facebook for 30 days, you would only spend $150 in total, compared to upwards of $1,000-$5,000 for a billboard for 30 days.
Social media ads can target specific groups
Not only are social media advertisements cheaper, but you’re getting the most bang for your buck. When creating social media ads, you are allowed access to highly targeted audiences. Therefore, you are able to specify the demographics you’re trying to target. This makes your ad more targeted at the people that are most likely to be or become interested in your product/service, so you’re not wasting any money on irrelevant leads.
Social media ads increase your reach
Recall that 1,000-3,000 people you could be reaching per day for only $5 a day? With over 3.6 billion active users on social media, you have the ability to grow and scale your business like never before when you put your advertising budget in the right place.
Social media ads increase your brand’s visibility and recognition
Along with an increased social media presence, your social media advertisements are able to increase your brand’s visibility as you will continue to get your brand out in front of more people that could be interested in your business. Once these people know what you have to offer them, this can increase your customer base’s awareness of your brand, making them more likely to purchase from you.
Having a quality social media presence, combined with a well-run social media ad campaign, can put you light years ahead of your competitors. With almost unlimited access to your customer base through social media, it is a sure way to create a ripple effect that puts you in a position to gain more leads for your business and turn those leads into customers. If this is something you’re looking to gain for your business, contact us now and we can get to work!