We talk a lot about everything you should do to help you succeed with your social media strategy, but that doesn’t mean there aren’t some things that should be avoided.
1. Lack of Social Media Policy. A social media policy should be the first thing that a company puts in place when beginning their social media strategy. A policy is important for keeping all of your social media outlets consistent and on-brand. A policy is especially important if you have several different people who have access to your social media accounts.
Pro Tip: Limit the people who have access to your accounts to one or two, so as to keep the tone consistent across the board, and to cut down on any potential content-scheduling confusion.
2. Not Keeping a Record of Monthly Statistics. Believe it or not, a big part of social media is the analytical part. You shouldn’t simply post things on social media and hope for the best. The best strategy to employ is to regroup every month, and record statistics from all of your social media outlets. This overview will help you see what content works best, the best times to post and any gain or loss in followers. Not only that, but keeping an archive of your statistics can help you see how much you’ve grown over time, and isn’t that always a great feeling?
3. Coming Across as Robotic. Your followers are following you because they want to get a behind-the-scenes look of the business that they support and frequent. A common mistake that is often made is coming off as too professional and stuffy, just using stock photos or always trying to sell a product. It’s important to show that your account is run by real people and is about a business that employs real people. The best way to do that would be to use real-life photos of your business and employees as well as take advantage of any user-generated content.
4. Failing to Engage. It’s still not enough if you put out great, consistent content. The point of social media is to be social, so you must be willing and prepared to engage with your followers. Try and answer questions and messages promptly, while also showing an interest in your clients content or even the content of other local businesses.
Pro Tip: Bad reviews happen. We are all human – mistakes happen, grumpy people happen, life happens. The best way to deal with a negative review is to face it head-on, politely, respectfully and thoroughly. Ignoring it will not only show the reviewer that you don’t care about their opinion, but it will give potential future clients the same impression.
5. Skipping Social Media. The biggest mistake you can make with social media is avoiding it altogether. Social media is a free and useful tool for businesses to use to promote and grow their company. In this day and age, it’s practically expected for businesses to have their own social media accounts – the bare minimum being a Facebook page.
We know that social media can be daunting, but it’s a useful tool that, when used correctly, can help get the word out about your company and keep your current clients engaged and informed. Just make sure to avoid these 5 major social media don’ts.