To start things off, what are hashtags?
What we used to know as a pound sign, an octothorpe, and a symbol to mark numbers also took another name as a hashtag in 2007. Thanks to Chris Messina’s tweet about making hashtags a thing to create groups of people on social media. His simple tweet turned into a whole new way to reach even more people on different social media platforms.
The popularity of using hashtags has increased exponentially over the past few years as they have been used strategically for political and advertising campaigns by corporate giants and politicians. Using hashtags has ultimately become an easy way to gather a group of like-minded people around a common goal. Have I sold you yet? If not, here are more reasons why using hashtags strategically can be one of the most effective ways to grow and communicate with a community of people.
A way to engage with your community: Using relevant and strategic hashtags that already have people of your community within them or have other people that would potentially be interested in your product or service is an effective way to gain more followers and potential customers. Using these relevant hashtags allows you to reach more people, but doing your research before attaching irrelevant hashtags is key. Creating a strong hashtag strategy ultimately takes time and research to ensure you are reaching the right people.
A way to create a community: Creating unique hashtags for your business can also be a great way to create a common space for you and your community to grow within. For example, Coca-Cola’s “Share A Coke” campaign was a huge marketing success. Within their many different strategies, they promoted their campaign through the #shareacoke. Creating a unique hashtag allows your community to take part in the conversation you are cultivating, while simultaneously creating this entirely new space of community-driven content around your brand. This is an incredible tool that your business should use to your advantage!
Taking part in social issues: When you show the human side of your brand by participating in current conversations, this can often take your brand to the next level. 2020 was a very difficult year for most people and showing your support through using relevant hashtags can often speak louder than your traditional content. Hashtags like #blacklivesmatter, #healthcareheros, and #maskup were some of the trending hashtags that were used in 2020. Using the most trending hashtags isn’t always the best for your page growth, but using a few within one of your posts can show community support and that your brand is human too. This makes your brand more relatable and appealing to your current audience.
Hashtags are an incredibly underrated tool that social media offers to every type of account. Therefore, if you aren’t using hashtags within your social media strategy you are not only missing out on a huge free tool to grow your page with, but also potential business opportunities. Using hashtags can feel like an entire job within itself, but I promise you, it is well worth the outcome. If you need assistance with your hashtag strategy, email us today and we can be the ones to help your business grow!