Knowing what you should be doing in your business is important, but isn’t it also important to know what NOT to do? As a business owner, you may only have time to do the bare minimum when it comes to managing your social media. Although, if there was a list of things to avoid if you’re doing it all on your own, here it is!
Selling your product constantly.
People don’t get on social media to get sold to. They have a social media account to create and foster relationships, find solutions from others, and relate with others. What do all of these things have in common? They all have to do with the human connection. That is why you should be focusing on creating engaging, educational, and relatable content to provide on your social media platforms. You should only be selling your products on social media about 10-15% of the time. Focus on creating value-filled content for your audience. This will make a world of difference in the outcome of your social media efforts.
Lack of engagement.
Posting consistent, creative content is great, but if you don’t act social on social media, you’re missing out on potential opportunities for your business. The point of social media is to network, so you must be willing and prepared to engage with your followers. Try to answer questions, respond to comments, and message your followers back promptly while also showing an interest in your clients' content or even the content of other local businesses. This engagement with others shows your commitment to your community and builds it through genuine connection. Consistently engaging with your followers and other peers on social media is proven to be the most effective way to build your following, especially on Instagram. Once again, this concept is less focused on growth but on community building.
Not tracking your monthly statistics.
Among busy business owners, this can be one of the most common mistakes made. A huge part of having social media success isn’t just the posts or creative graphics, but the analytics behind those posts. You shouldn’t simply post something on social media and hope for the best. The best strategy to employ is to regroup every month and record your key performance indicators from all of your social media outlets. These key performance indicators are the statistics behind your posts, and they will vary depending on your business's unique goals. Having a record of these numbers will help you see what kind of content is working best, the best times to post, and any gain or loss in followers. Not only that, but keeping an archive of your statistics can help you see how much you’ve grown over time, and is great to gather at the year-end for your key stakeholders.
Not being on social media at all.
Yes, there are still businesses not utilizing social media. Social media is a free and useful tool for businesses to use to promote and grow their company. Social media provides your business the opportunity for potential global reach, to communicate with your customers at any time of the day, and build the brand awareness you’ve always dreamed of, all depending on your business's unique goals. Your social media channels can work for you, but you have to actually be on social media for that to happen.
Creating, managing, and analyzing your business’s social media is a full-time job. That’s why social media managers and content creators exist. If you’re not in the position to hire someone full-time for your business, we get it. Although, if you are ready to commit to boosting your social media presence and have your social media channels work for you, click here to get started now.