First of all, what is a blog? According to HubSpot, “A blog post is an article, news piece, or guide that’s published in the blog section of a website.” A blog post usually is educational and seeks to answer a question or cover a specific topic. Depending on the content you’re covering, a blog post can be anywhere from a few hundred to a few thousand words and contain an assortment of different media and images in relation to the topic.
From a business perspective, blog posts are a great way to drive traffic to your website and boost your site’s overall SEO rankings. By publishing consistent content you’re not only doing those great things for your website, but you’re also able to provide free resources, insights, and thoughts for your ideal customer that can also increase your overall brand awareness.
To achieve all of these things and more from your blog post, you must first ask yourself a few questions before you begin. Why am I writing this blog and who is it for? Knowing the answer to these two questions allows you to write to the person you’re serving while keeping the problem you are trying to solve in mind.
When you begin writing, remember that blog posts are interesting and educational. Why should your ideal customer keep reading? The answer is because you are solving their problem but in an interesting way. You can do this by telling a story and giving them actionable steps for them to take to solve the challenge they are facing.
For instance, your introduction should be catchy, and provide a hook to make your reader want to continue reading. From there, the body of your post should explain what and how to solve the problem you’re solving for them. Including stories and examples throughout the body of your post allows you to keep the reader engaged and interested in what you’re saying. Take as much time as you need to accurately describe the solution you’re providing, just make sure you are clear and concise throughout the entire post. Within the conclusion of your post, add a call to action. Whether that is subscribing to your blog, registering for an event, or reading another related article, tell your reader what to do next. By doing this, you could potentially turn a reader into a lead.
If you’re a business owner, writing blog posts is more than just another piece of content. Blog posts are a content creation generator, an SEO booster, and a brand awareness tool. If you’re needing to add this strategic element to your marketing tactics, contact us today, and let’s get started!