Whether you’re a private practice, local retailer, or a family-owned restaurant, you’ve had to adjust the way your business operates during this pandemic, but have you adjusted your marketing and messaging? If you haven’t, you should. Here are a few tips on what steps you can take to make sure your customers or patients are engaged with you, even when you can’t be face-to-face.
1. Keep people updated! No matter what kind of business you are, there are people out there who want to hear from you. Keep them in the loop on the steps your business is taking to keep people safe. That way they’re informed on your hours and product availability, as well as how they can support you during this time.
Pro Tip: Use social media to engage people at home, whether it’s with a contest, educational information, or fun behind-the-scenes content.
2. Be resourceful. Depending on your situation, this can mean a plethora of different things. If your business still doesn’t allow in-person customers, find a way to engage people at home! For example, if you are a restaurant, make a video showing how to make some of their favorite dishes at home.
Pro Tip: If you’re having trouble trying to figure out what kind of content you can provide people right now, send out surveys to find out what they need and how you can help.
3. Be proactive, not reactive. If COVID is affecting delivery times, product availability, or anything in your business that could impact the customer or patient’s experience, be transparent and let them know. This is affecting everyone and people can be more understanding if they’re aware of any possible inconveniences upfront.
Pro Tip: Be Proactive in your digital efforts as well. Plan out your social content ahead of time to be engaging and educational. Also, this is a great time to get into PPC Advertising, as more people are staying at home and spending more time in front of screens, now’s a good time to get in front of them and expand your online market.
With the world and situations constantly changing, it’s imperative that you keep your marketing top-of-mind and to keep a dialogue with your community. Remember, if you support them during this time, they’ll support you as well.