How to Pull Off a Digital Event During COVID-19

In addition to the many inconveniences brought by COVID-19, most in-person events have had to be canceled, rescheduled, or moved online. This puts business owners, marketers, and other organizations in the unique situation of having to put on virtual events like graduation ceremonies, conferences, and even charity events. Here are a few tips on how to make your virtual event a success.

Choose the right platform: With the ever-growing trends surrounding livestream and video content, there are a multitude of platforms to choose from. Each with their own features and capabilities, it’ll be up to you to decide which platform works best for you event. Social platforms like Instagram and Facebook allow you to go live at any time, but some content like live comments and likes may be lost. Other platforms like YouTube and Twitch offer great options in terms of going live from a set location or streaming pre-recorded content, and they’re great for fundraising events with their donation features.

Pro-tip: If your event requires audience participation, platforms like Zoom and Google Hangouts are great for conferencing and feature different ways to engage participants.

Promote your event online: With events being held online, the only way your potential audience is going to hear about it is through online channels as well. Make use of your email lists and social media audiences to spread the word about your event, and let people know how they can participate. Create an event-specific hashtag to use before, during, and after the event as well.

Repurpose your event’s content: If you have excerpts you can take from speeches from the event, pre-recorded clips, or even live comments from viewers, you can repurpose all this content into different channels. Take clips or comments and turn them into social media content or write a blog about the event with clips sprinkled throughout. This way, anyone who might’ve missed it can get in on the action.

With these things in mind, start thinking about your next event and how you can apply these strategies to ensure your success. Even if your next event doesn’t have to be virtual, you can still take some of these tips to get the word out and build content surrounding your event.