That is the question. I understand the irony of writing about a blog within a blog, but blogs should be a relevant and regular part of your marketing strategy. Consistent blogging shows that you know what you’re talking about, can benefit your SEO and provides you with social media content.

When blogging, make sure that you are staying on brand and pick topics that directly relate to your company. There’s no need to branch out and try and cover topics that have little to no relation to your company. Stick to your vocation and expand on popular and relevant ideas and topics.

Pro Tip: Subscribe to various blogs that relate to your company. They can not only help give you inspiration for your own blog, if you’re out of ideas, but they can be a great resource for data and other credible information.

1. Experiment with different layouts

While your topics should remain within your niche, your blog layout does not have to stay the same from post to post. It’s always good to throw in some pictures to illustrate your point, reference notable sources and maybe even include videos, when appropriate. Spicing up your blog helps keep it interesting and leaves your readers wanting more.

2. Don’t be afraid to go in-depth

When you’re writing a blog, there’s nothing wrong with making it a long one. Unlike social media posts, that should be kept short and to the point, blog posts are where you can elaborate as much as you like. Those that read and subscribe to your blog will do so because they want the information that you’re providing. So explain things as much as you like, because that’s what your readers will be looking for.

3. Write about relevant topics

Sometimes, there are real-world events that you can tie-in to your blog posts to make them more relevant and your blog more searchable. You can subscribe to Google alerts for keywords pertaining to your company and its services to receive relevant news on a regular basis.

Pro Tip: Try and use relevant keywords that are highly-searchable. This helps to improve your SEO.

4. Share your blog posts on all social media outlets

Yes, blog posts are a great way to improve your SEO and keep your company in the spotlight when potential customers do a Google search, but sharing a link to your blog on social media is important as well. It not only gives you more content for your social media, but it also helps promote your business and the knowledge that you have to offer.

You may not think of yourself as a writer, but anyone can write a blog, and the age-old adage of “practice makes perfect” isn’t wrong. All you have to do is start writing, and the more you continue the practice of writing a regular blog for your company, the more you will perfect it and it will become like second nature.