There are so many social media options out there, and every one of them may not be right for your business, but chances are a handful of them would be beneficial to your company’s growth and engagement. Twitter is one of the more popular social media outlets, and one of the easier to use, with simple 280 character tweets, an endless supply of user-generated content and high engagement. Twitter is most certainly one of the more laid-back social media options, and are just a few ways to take advantage of what Twitter may have to offer you and your business.

1. Keep your tweets relevant

What we mean by this is, keep your tweets in-line with your business, while also staying relevant to current events. A good way to do this is to check out Twitter’s “Trends For You.” These trends generate based on your profile, so who you follow, who you engage with and the overall twitter community that is connected to you and your followers. It’s also a good idea to make sure that you are up-to-date on the latest trending hashtags. However, make sure that if you are using trending hashtags, that they are applicable to your business, otherwise it just makes no sense.

Pro Tip: Since “Trends For You” rely on who you follow and their community as well, make sure that you are following accounts that are appropriate to your own business account, or you may end up with trends that are not relevant to you.

2. Utilize GIFs

GIFs are at their height of popularity, so why not take advantage of them? Since Twitter is a much more informal platform for businesses than say, Facebook or Instagram, GIFs are perfectly acceptable content. You can either use pre-made GIFs or take a crack at creating your own, but either way, GIFs have a greater chance of getting retweets and favorites, as opposed to just text. GIFs are a wonderful way to humanize your brand and connect with your audience. 

3. Retweet when appropriate

Retweeting is a great way to take advantage of user-generated content as well as increases your engagement and presence on Twitter. Make sure that you are retweeting content that is relevant to your business, like other local businesses, local events, client tweets or current news.

4. Live tweet during major events

Engaging in real-time during major events that are relevant to your business and community, can show that you are up-to-date on important news. It can also make your profile the go-to place for clients and followers who want to stay current on local events and news.

Twitter is a never-ending fount of user-generated content, engagement and news, so if you haven’t taken advantage of its many facets yet, the new year is the perfect time to start!