It’s not 2015 anymore. The OG media giants – Facebook, Twitter, Instagram, and Snapchat – used to be the only social platforms you had to worry about to reach your audience.
Although, as more platforms and services become available to the public, where does that leave your business? How do you know which social media platforms you should be on, and which ones can you say “next” to? From one business owner to another, here’s how we evaluate which platforms we say “yes, please” to versus the ones we say “no, thank you” to.
Go back to your ideal customer
Forget about social media for a second, and think back to who you’re serving and why you’re serving them. If your ideal customer is a 30 something, female, stay-at-home mother, who lives in the suburbs, what are the odds of her being on the latest Clubhouse app? Probably slim. If you’re ever in question of this, just think about what your ideal customer would do and act accordingly.
Not every social media platform fits your business
Depending on the product and service your business offers, also determines what social media platform you should be using. If you’re a small, local ice cream shop LinkedIn is probably not the most productive platform for your product. Showcasing your product in an aesthetically pleasing way could be done on Instagram, and now on TikTok. These platforms would make the most sense for that specific business, as they both are more visually focused and are more of a creative space than say, LinkedIn.
Know your business goals
At the end of the day, what are you trying to achieve by being on social media? If you’re a chef trying to grow your food blog, Pinterest would align more with your goals, rather than Twitter. Although Twitter may be a personal outlet for you, Pinterest is a great tool to visually grasp your audience’s attention, while simultaneously creating clickable, saveable, and shareable content. Knowing what you are trying to achieve is key to being successful on social media.
From the OG’s – Facebook, Twitter, Instagram, and Snapchat – to the newbie’s – TikTok and Clubhouse – to all of the ones in-between, you’ll need to start by analyzing all of your options and decide what is best for your unique business. At the end of the day, social media is a tool, and optimizing that tool to its fullest potential could not only create more brand awareness around your business but also increase your bottom line. Feel free to contact us today, and we would love to discuss more about where your business is going and how social media can help you get there!