In the past few years, content has shifted from being mobile-friendly to mobile-first. This is due to a combination of things, but mainly it’s just caused by the popularity and expanding technology in mobile devices. For example, in the U.S. adults average over 3.5 hours a day on their mobile devices. That means if you or your business are putting out any sort of content, it’s probably being viewed on mobile. Here are a few reasons that you should be taking a mobile-first approach when it comes to content creation.
This number is excluding tablets as well, so about half of the time people spent on the internet, they’re using their phones. So, whether your content is sent through email, posted on social media, or hosted directly on your website, make sure that it’s optimized to be viewed on mobile.
More than 50% of all marketing emails were opened on a mobile device, and that number rises every year. In addition, Hub Spot reports that mobile-friendly email is the second most-used tactic email marketers to improve their performance. This means that if your emails aren’t optimized to be read on a mobile device, you’re missing out on your main opportunities to convert.
If you run any sort of social media advertisements, it’s absolutely imperative that you’re targeting mobile devices. With only 6% of Facebook and Instagram ad revenue coming from desktop viewers, running a desktop-only campaign is going to much less successful than a mobile-first campaign.
In addition, people spend almost 7 hours a week consuming video content. With these kinds of statistics and the amount of time people spend on their mobile devices, making sure your content is optimized for mobile devices gives you the opportunity to re purpose it across various digital platforms, like Instagram stories.
Even though many of us are stuck at home right now, we’re becoming an increasingly mobile world. If your business’s content isn’t properly optimized for mobile devices, you’ll be missing out on engagements and conversions. So, research each platform you’re using and make sure your content is the proper aspect ratio for mobile devices.